MODELING OF AIRPORT SERVICES MARKET IN THE SYSTEM OF ENSURING GLOBAL COMPETITIVENESS

Abstract

Introduction. In modern conditions of dynamic development of the world economy and international economic relations, the role of international air transportation is significantly increasing. The aviation market, being one of the main system-forming elements of global networking of society, creates prerequisites for strengthening integration processes by providing free movement of passengers and cargo, attracting countries to participate in international trade and is one of the fundamental factors of socio-economic growth of national economies in both short-term and long-term perspectives.

Materials and methods. The theoretical and methodological basis of the research is composed of scientific works by domestic and foreign scholars. The research of the scientific problem was carried out using critical and scientific analysis, methods of scientific generalization and systematization, induction and deduction. The results of the research, conclusions, and recommendations are based on an integrated approach.

Results and Discussion. The article explores the infrastructure of airports, which transforms into a symbiosis of subsystems of practically all known infrastructure systems, thereby gaining a qualitative characteristic as a source of the most powerful impulses for its own development and the solution of various socio-economic problems at the national, regional, and international levels. As an object of production infrastructure, airports also engage in commercial activities. The article notes that revenues come from both aviation and non-aviation sectors, with the latter having the highest tendency for growth worldwide. The article identifies priorities and a sequence for the development of airport facilities. An important component of developing a strategy for airport development in the context of applying competitive advantages is to address organizational issues related to the development and implementation of new technologies in the infrastructure of the base airports(including aircraft servicing facilities, cargo handling, and cargo terminals) and in the infrastructure of agency structures (including transport and logistics centers, transport and forwarding companies, sales organization centers, and air navigation centers). The article pays significant attention to determining the market capacity for airport services based on forecasting the demand for these services. The use of a structural market model allows for determining the boundaries of market segments and identifying, in accordance with the basic characteristics of services, so-called relevant (limited by certain properties) markets for airport services. The mechanisms of public-private partnership, which have a wide range of different forms regarding airports, are considered: concession, long-term lease, management and service contracts.

Conclusions. Based on the conducted research, a structural model of the market for the provision of airport services in the system of ensuring global competitiveness. It has been shown that the airport industry is quite expensive and requires constant investment in updating infrastructure facilities and technological systems. Involvement of the private sector is a further step towards the liberalization of property rights and airport management. It is a component of the overall process of globalization and liberalization of the global economy and the movement towards the privatization of commercially oriented industries and services, primarily managed by the state or state-owned structures, especially in relation to the production infrastructure of airports.